Checkout Summit 2027
The independent in-person conference for WooCommerce founders
28 April - 1 May 2027 ☀ Palermo, Italy
Marketing as we knew it is dead. What’s next for WooCommerce builders?
You’re great at building WooCommerce products, plugins, services and stores… but marketing and sales feel boring, overwhelming, and definitely not your thing.
You’re lost doing the same old thing: build, write a post, share on social, wait, and hope for sales. But in today’s saturated market, that no longer works. Getting consistent customers feels harder than ever.
So, welcome to Checkout Summit 2027, the “Marketing & Sales Conference for WooCommerce Builders“.
4 days of honest conversations, case studies, practical strategies, and roundtable discussions with developers, merchants, and founders who actually get it.
My goal is simple: help you move past the confusion and build a clear, modern marketing and sales plan that fits your skills and actually works for your WooCommerce business.
If you’re tired of guessing and ready to finally make selling easier, I want you in the room.
The old playbook is dead.
Let’s figure out what’s next. Together.
What You’ll Do at Checkout Summit
Two days of actionable marketing & sales strategies, roundtables, and networking designed specifically for WooCommerce builders like you. Plus, lots of fun, food, and beach!
✓ Learning
Practical, actionable insights from top WooCommerce experts to boost your daily performance.
✓ Inspiration
Fresh ideas, case studies, and innovative approaches that spark new business strategies.
✓ Connections
Meet fellow WooCommerce pros, swap ideas, and grow your network. Have fun, too.
1 Single Track
12 Talks
Networking
Fun & Relax
2027 In Person Event Details
Date: 28 April-1 May 2027
Location: Saracen Hotel, Palermo, Sicily, Italy
Closest airport: Palermo PMO, 13 mins (more info)
Accommodation: we recommend staying at the conference hotel. Use the form after checkout for a special discount!
The Kind of Speakers You Can Expect
Practical. Opinionated. Experienced. While we prepare the 2027 announcements, explore the experts who shared their WooCommerce knowledge at Checkout Summit 2026.
WooCommerce
Barn2
Rymera
Xero Shoes
Woosa
SkyVerge
Kybernaut
SEOPress
Patchstack
Wise
MDC Consulting
Performize
FAQ
What is Checkout Summit?
Checkout Summit is a 4-day event where the top 1% of WooCommerce professionals gather to share insights, strategies, and innovations. It’s designed to connect, educate, and inspire anyone looking to grow their WooCommerce business.
Do I need to be an “expert”?
No, Checkout Summit welcomes both WooCommerce seasoned professionals and passionate learners. While most attendees have experience with WooCommerce, newcomers who want to understand best practices, strategies, and the latest tools will still gain immense value.
Who is Checkout Summit for?
WooCommerce developers, product builders, agency teams, and anyone obsessed with WooCommerce.
Is this only for developers?
Primarily, yes—but if you’re a technical founder, product manager, or agency lead who lives and breathes WooCommerce, you’ll feel at home.
When and where will it happen?
The second edition will take place on 29 and 30 April 2027, in Sicily, Italy (here’s a page with more details).
Will sessions be livestreamed?
There won’t be a livestream. And we won’t record the sessions either.
Can I speak?
The call for speakers will open in October 2026.
Can I sponsor?
The call for sponsors is now open.
Can I help?
The call for volunteers will open in October 2026.
Can I travel with family?
Absolutely! Checkout Summit isn’t just for WooCommerce professionals—it’s also an opportunity to take a break, explore a beautiful location, and enjoy time with the people you care about. If you’re planning to extend your stay before or after the event, even better.
How many tickets are available?
We’re keeping Checkout Summit intentionally small and focused—around 150 attendees. Once tickets are gone, they’re gone.
What’s included in the ticket price?
Your ticket covers access to all talks, networking sessions, coffee breaks, lunch, happy hour, and dinner on both days. Accommodation and travel are not included.
Who is behind Checkout Summit?
Checkout Summit is an independently-organized event for WooCommerce professionals run by Rodolfo Melogli from Business Bloomer.
Is this an official WordPress event?
No, Checkout Summit is not affiliated with WordPress, WooCommerce or Automattic Inc.
