When I first thought about creating a “dream speakers” list for Checkout Summit, it was a way to articulate who I wanted to see on stage. Interestingly, three of them eventually joined our very first speaker lineup).
But lately, I’ve been reflecting on the other side of the conference: the audience.
Specifically, the agencies and companies I’d be excited to meet in person. Conferences often focus on speakers, but the attendees are just as important. After all, the energy, conversations, and connections come from the people who show up.
Thinking this through, I realized there are certain types of companies I’d really love to have in the room—agencies doing great WooCommerce work, teams experimenting with new approaches, and businesses pushing the ecosystem forward globally. These are the kinds of organizations that inspire me, spark interesting conversations, and make the summit a richer, more collaborative experience.
Of course, this isn’t a complete list. I’ve already had the chance to work with many brilliant WooCommerce agencies and companies, and I’m excited to continue doing so. This shortlist is simply a way to highlight the types of organizations I’d love to meet at the summit—companies I don’t usually cross paths with, or who inspire me in new ways.
Reflecting on My Dream Attendees
The idea came from thinking about the overall vibe I want for Checkout Summit. It’s not just about the sessions or the speakers—it’s about the people in the room.
The right mix of companies can elevate discussions, make networking more meaningful, and create an environment where knowledge flows both ways.
I wanted to capture that in a concrete way: which companies would make the summit feel more alive, inspiring, and collaborative?
The Types of Companies I’m Excited About
Without naming every single organization, here’s the kind of companies I’d love to see: agencies that are innovating with WooCommerce features, teams experimenting with custom plugins or integrations, consultancies growing globally but still hands-on with client work, and smaller studios making a big impact in local markets.
I’m excited by diversity in size, focus, and location. The ideal mix is a blend of established players and up-and-coming teams, each bringing unique perspectives. The goal isn’t to create exclusivity, but to shape a community that is curious, ambitious, and collaborative.
Companies Already Attending
It’s also exciting to see some of the agencies and companies already registered. Their presence confirms that the summit is attracting the kinds of participants I had in mind.
From internationally recognized teams to smaller, specialized studios, it’s already shaping up to be a vibrant mix:


















Seeing who’s already committed gives me confidence that the summit will deliver on both learning and networking, and it motivates me to continue refining the experience for attendees.
My Dream Attendees
To make it more tangible, I’ve put together a shortlist of agencies and companies I’d be thrilled to meet at Checkout Summit. These are the organizations that inspire me, spark ideas, or push the WooCommerce ecosystem forward in meaningful ways.
1. WooCommerce Plugin Companies
I’m excited by plugin companies that are pushing the boundaries of WooCommerce functionality—teams creating tools that solve real problems for store owners, whether it’s checkout optimization, subscriptions, or innovative integrations:




















Meeting these companies would be a chance to exchange ideas and see firsthand how they think about product development and user experience.
2. WooCommerce Agencies
There are agencies whose work I admire for their creativity, technical skills, and client impact. These are the teams transforming stores at scale, experimenting with advanced customization, or finding new ways to help clients grow:




















Connecting with them at the summit would be inspiring and energizing, and could spark collaborations I hadn’t considered before.
3. WooCommerce Service Providers
Service providers—whether consultants, payment gateways, or hosting providers—bring a different perspective to the ecosystem. Their insights into solving business challenges outside of code can enrich conversations, help attendees see the bigger picture, and make Checkout Summit a more well-rounded learning experience.
a. Hosting Companies
There are countless hosting companies in the WooCommerce space, but I’m especially interested in those that work closely with real, high-traffic stores and understand the trade-offs between performance, stability, and cost.
Hosting is often invisible when it works well and painfully obvious when it doesn’t, and I’d love to have conversations with teams who see these challenges at scale. Their perspective on infrastructure, bottlenecks, and real-world store behavior adds a layer of pragmatism that’s easy to underestimate.
b. Payment Companies
Payment companies play a critical role in the checkout experience, yet they’re often discussed only when something goes wrong. I’m curious to meet teams that think deeply about conversion, localization, fraud prevention, and edge cases across different markets.
They sit at the intersection of technology, regulation, and user trust, and their insights can reshape how merchants and developers think about checkout—not just as a technical step, but as a business-critical moment.
c. Consultants & Other Service Providers
Consultants and service providers bring a broad, cross-project view that’s hard to replicate. They often work with multiple stores, teams, and regions at the same time, which gives them a strong sense of recurring problems and emerging trends.
Whether they focus on analytics, CRO, SEO, accessibility, legal, or operations, these roles help connect technical decisions to real business outcomes. Having them in the mix helps keep conversations grounded and focused on impact, not just implementation.
Why It Matters for the Summit
Having the right audience is critical for a solo-driven conference like Checkout Summit. The speakers deliver value, but the conversations during breaks, dinners, and networking moments are where a lot of the magic happens.
When attendees share experience, questions, and perspectives, the energy in the room lifts everyone. By thinking about who I want to meet, I’m also thinking about the kind of summit culture I want to create—one that’s collaborative, curious, and enjoyable for everyone.
Conclusion
Reflecting on who I’d love to meet at Checkout Summit is more than a fun exercise—it’s a way to shape the event’s energy and community.
The companies I’ve highlighted represent the kinds of conversations, collaborations, and ideas I hope to foster during the summit.
Ultimately, it’s about creating an environment where knowledge flows both ways, everyone feels included, and curiosity drives connection.












Dear Rodolfo,
This is a well thought and hard earned event. I am wishing you the best.
God be with you.
Thanks so much Demir!