Some companies don’t wait for speaker announcements, side events, or polished schedules — they jump in right away because they want to support. That’s exactly what happened with the very first microsponsors of Checkout Summit.
These are businesses that didn’t think twice before securing their spots, and their early commitment is what makes this whole event possible.
I’m thrilled to share that the first three microsponsors are: Business Bloomer, Backcourt Development, and CommerceGurus (who actually grabbed two slots). Their backing, before most details were even live, shows just how much they believe in the value of this event.
Here’s a closer look at who they are, what they do, and why their support means so much.
Backcourt Development
Backcourt Development (backcourt.io) specializes in building custom WooCommerce plugins.
Backcourt is best known for Name Your Price for WooCommerce, their flagship plugin that remains their biggest earner. It gives store owners the flexibility to let WooCommerce customers decide what to pay — whether it’s for donations, bill payments, or simply selling products in a more creative way.
With 79 reviews and a 4.9 average, it’s (probably) one of the best ranked plugins on the WooCommerce marketplace.
But that’s not all. Their plugin catalog also includes:
- Mix and Match Products for WooCommerce — let customers create their own bulk packs by combining the products they love.
- Free Gift Coupons for WooCommerce — encourage bigger orders or reward loyal customers with a free product when they apply a custom coupon code.
With a portfolio designed to help store owners sell more and sell smarter, Backcourt’s support is a strong endorsement of Checkout Summit.
CommerceGurus
CommerceGurus (commercegurus.com) went a step further — they purchased two microsponsorships! Well known for their flagship Shoptimizer theme, one of the fastest WooCommerce themes on the market, they’ve built a strong reputation for helping stores increase conversions.
Shoptimizer also comes bundled with CommerceKit, their WooCommerce performance and conversion optimization suite, giving merchants advanced tools out of the box.
Their plugin lineup is equally solid, thanks to CommerceGurus Popups — flexible, lightweight popups built for WooCommerce stores.
And beyond WooCommerce, they’re also innovating with Shopify: their new app, Shoppable Video, helps merchants turn video content into a direct sales channel. Size Guides, a must-have for fashion and apparel shops, reduces returns and boosts customer confidence.
With two microsponsorships, CommerceGurus are not just supporting Checkout Summit — they’re making sure their brand and products are front and center.
Business Bloomer
No surprises here — Business Bloomer (businessbloomer.com) had to be one of the very first microsponsors. Supporting Checkout Summit project is part of its DNA, and being both the organizer and a backer makes sense. It sets the tone and hopefully encourages others to come on board.
And who knows — if all goes well, there might even be a special Business Bloomer announcement at Checkout Summit (or not 😉).
Conclusion
The first microsponsors set the stage. They didn’t wait to see how things would unfold — they believed, supported, and acted. That kind of early momentum is priceless, and it’s exciting to have them on board as Checkout Summit takes shape.
